virtual CMO
I help marketers tell their story to the right person using clear messages, inspiring content and digital marketing.
Marketing on demand
Get more marketing done.
Overcome limited time and resources to create the marketing you want. With the right know-how and ability to get things done I can help you take your brand to the next level, or just get your next campaign out the door.
Branding
Build your brand around your customer: Customer analysis, market sizing, competitive analysis, program prioritization, go-to-market readiness, positioning and messaging.
Content
Engage customers with relevant content: Content assessment, customer needs analysis, channel analysis, editorial calendar creation, sales collateral development, creative design and production.
Digital
Create your digital brand experience: Email marketing, social media marketing, website development, marketing automation and digital advertising.
Demand generation
Improve sales effectiveness: Sales process alignment, lead generation design, sales integration process mapping, campaign planning and measurement and reporting processes.
Client Experience
Alex Schumacher
About
Be strategic and get stuff done.
I have a diverse background in product marketing, content strategy, digital marketing and marketing operations. For nearly 20 years, I’ve helped organizations large and small improve how they get and grow customers.
As a marketer, I believe that data equals truth and every appeal is personal. I believe in the powerful simplicity of good design and that relationships are built on trust.
Contact ME
Got a project you'd like help with? I'd love to hear from you.
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