Account based marketing (ABM) has captured the imagination of B2B marketers as they seek to align with sales to drive more value. Here are five priorities marketers should consider as they plan to implement or accelerate their ABM strategy in 2017.
Get the latest benchmark data on B2B Content Marketing. I've pulled together key insights from the recent 2017 B2B Content Marketing Trend report from the Content Marketing Institute/MarketingProfs to identify priorities and processes for improving content strategies.
Welcome to my blog. It's my first and I'll use it to share my thoughts, opinions and ideas about what marketers need to be thinking about to build great B2B brands.
