Strategy

Five Priorities for Account Based Marketing Success in 2017

Five Priorities for Account Based Marketing Success in 2017

Account based marketing (ABM) has captured the imagination of B2B marketers as they seek to align with sales to drive more value. Here are five priorities marketers should consider as they plan to implement or accelerate their ABM strategy in 2017. 

B2B Content Marketing Imperative

B2B Content Marketing Imperative

Get the latest benchmark data on B2B Content Marketing. I've pulled together key insights from the recent 2017 B2B Content Marketing Trend report from the Content Marketing Institute/MarketingProfs to  identify priorities and processes for improving content strategies.